The #MeetMeAtTheBoulevard campaign successfully established The Boulevard's digital presence, transforming it into a vibrant online community and a sought-after physical destination. By intertwining emotional storytelling with strategic content distribution, The Boulevard not only attracted patrons but also fostered lasting relationships with its audience.
Overview-
In early 2024, The Boulevard launched as a premier lifestyle and dining destination in Gurugram. With no prior digital footprint, the objective was to build a compelling online presence from scratch, positioning The Boulevard as the city's go-to venue for culinary and social experiences. The campaign centered around the hashtag #MeetMeAtTheBoulevard, encapsulating the essence of The Boulevard as a place where memories are made.
Execution-
RESULTS SNAPSHOT-
STRONG GROWTH
120–150% follower growth across platforms within the first three months of launch.
ENGAGEMENT
Average engagement rate of 2.8–3.4%, above industry benchmarks for lifestyle and F&B destinations.
WHAT WORKED
Video-first content and human-led storytelling consistently outperformed static formats.
Impact: A mix of influencer collaborations and organic content helped drive awareness, curiosity, and early on-ground interest ahead of launch.