PROJECTS I HAVE WORKED ON

A collection of strategic and creative work across industries.

This section brings together some of the work I've helped build over the last four years. From fashion and hospitality to FMCG, wellness, and culture, these projects reflect my approach to strategy, creative direction, and content focused on clarity, consistency, and meaningful outcomes.

HOSPITALITY
Shangri-La Project

SHANGRI - LA X BURGER & LOBSTER

Launch Strategy | Creative Direction | Storytelling & Visual Identity | Content Design | Campaign Planning | Experiential Marketing

FASHION
Flying Machine Project

FLYING MACHINE- FM X ORRY - DESIGNED TO DISRUPT

Launch Strategy | Creative Direction | Storytelling & Visual Identity | Content Design | Campaign Planning | Experiential Marketing

FASHION
Suneet Verma Project

SUNEET VERMA - Unveiling Nazm – A Tribute to Romance, Music & Theatre

Social Media Management | Creative Direction | Copywriting | Campaigns | Integrated marketing

FMCG
SUPR Project

SUPR - LAUNCHING A NEW AGE FASHION BRAND →

Social Media Management | Creative Direction | Copywriting | Campaigns | Brand Identity

HOSPITALITY
Amari Raaya Project

AMARI RAAYA - Escapes are temporary, experiences are permanent.

Film | Photography | Production | Social Media Management

FMCG-WELLNESS
Furlicks Project

FURLICKS - Only the best for our best friends.

Social Media Management | Creative Direction | Packaging | Brand Identity | 3D

FMCG
Golden Grain Project

GOLDEN GRAIN - Elevating brand play with AI

Social Media Management | Visual Strategy | Copywriting | Campaigns | Packaging

MEDIA AND CULTURE
Blur The Border Project

BLUR THE BORDER - thoughtful design & dynamic functionality.

BRAND IDENTITY | SOCIAL MEDIA MANAGEMENT | WEBSITE DESIGN

FASHION
Sue Mue Project

SUE MUE - Heritage Craft & Modern Expression

Social Media Management | Creative Direction | Copywriting | Campaigns

FMCG
JOI Project

JOI - From ordinary , to legen-dary

SOCIAL MEDIA MANAGEMENT | BRAND IDENTITY

F&B
The Boulevard Project

THE BOULEVARD - #MeetMeAtTheBoulevard

Social Media Management | Creative Direction | Copywriting | Campaign Strategy | Visual Design

F&B
Olive Bar & Kitchen Project

OLIVE BAR & KITCHEN - Old-world soul, new-age storytelling.

Social Media Management | Creative Direction | Copywriting | Campaigns