Hey! I am
TARA ANAND
Bringing clarity to chaos and creativity to the ordinary
Hey! I am
Bringing clarity to chaos and creativity to the ordinary
in Marketing | 50+ Brands Worked With (Across fashion, F&B, hospitality, lifestyle, and FMCG).
Organic Reach Across Key Campaigns (Driven through social-first content, creator collaborations, and consistent storytelling).
Average Engagement Increase (Achieved through content refreshes, trend-led formats, and campaign launches).
Branded Assets Created (Including social creatives, reels, campaign visuals, and shoot-led content).
Campaigns & Launches Delivered (From concept and creative direction to rollout and optimisation).
My work spans social media marketing, content strategy, and creative direction focused on helping brands connect with the right audience in meaningful ways.
About Me→From fashion and FMCG to hospitality and lifestyle, I've worked across industries to shape brand storytelling, strengthen digital presence, and create meaningful moments.
" demonstrated exceptional skills in Social Media consistently contributed to successful and client campaigns, designs, and projects"
Shivranjani (Tara) Anand displayed a professional attitude, strong work ethic, and a commitment to excellence throughout her time with us.
OPEN LOR →"Tara demonstrated strong strategic thinking, excellent communication skills, and an impressive ability to collaborate acrosss teams"
Tara contributed meaningfully to a wide range of projects, bringing thoughtful insights and creative solutions. Her ability to understand client needs and translate them into actionable plans made her an asset to our team.
OPEN LOR →"She brings the right mix of creativity and operational rigour"
Shivranjani showed strong ownership and strategic thinking. She owned schedule calendars, translated analytics into clear actions, and crafted narratives that resonated with audiences.
OPEN LOR →Positioning and direction that helps brands clearly define who they are and how they want to be perceived.
Shoot planning and visual storytelling that turn ideas into visuals people actually connect with.
Playbooks, frameworks, and monthly calendars that keep content consistent, intentional, and on-brand.
End-to-end page management and posting across platforms (Instagram, LinkedIn, YouTube and more) to keep brands active and growing.
Concepts, narratives, and rollouts built to spark curiosity and build engagement.
Spotting trends and moments early and using them thoughtfully - to create timely, relevant content.
Crafting brand voice, tone, and story systems that feel clear, warm, and memorable.
Strong, diverse case studies covering Fashion, Hospitality, FMCG — showcasing breadth and depth.
SUPR is a performance-driven hydration & wellness brand targeting a dynamic, active audience. Tara developed the brand pillars, launch narrative, and content system under the theme "Ignite Your Inner SUPR." She built the digital-first rollout including teaser campaigns, content buckets, and a CGI-driven national launch.
For the India debut of London's iconic Burger & Lobster, the goal was to generate premium buzz for a limited-time pop-up. Tara developed a London-inspired storytelling arc, led creator previews, and oversaw high-impact reels and visual content celebrating the signature dishes and exclusivity of the collaboration.
Furlicks wanted to simplify pet nutrition with orally dissolving supplements, and I built the brand from the ground up. I developed the identity, packaging, visual direction, and content strategy, leaning into warmth, clarity, and playful trust — qualities our research showed pet parents respond to. I also shaped content buckets, directed shoots, and created merchandise and event collateral.
For roles, collaborations, or general enquiries, you can reach me via email or WhatsApp.