Overview-
Flying Machine was ready for a reset and partnering with Orry, a pop-culture phenomenon with unmatched Gen Z pull, set the tone. The goal was to refresh the brand's identity through a high-impact cultural drop that drove desirability, sparked conversation, and made Flying Machine a top-of-mind name for the youth. This wasn't just fashion, it was a moment.
Execution-
- 1. Earned Media & Thought Leadership: A targeted PR blitz across top-tier publications created instant buzz and credibility.
- 2. Influencer Collaborations: Carefully selected creators gave the campaign a voice that resonated with Gen Z, driving authenticity and shareability.
- 3. Immersive Experiences: On-ground activations and curated events transformed the campaign into an experience — not just a collection.
- 4. Digital Storytelling: Scroll-stopping content rolled out across platforms, keeping the momentum going and engagement high.
- 5. OOH + SOH Amplification: Eye-catching outdoor visibility ensured the campaign dominated both physical and digital spaces.
Each element was crafted to work seamlessly, creating a cohesive narrative that felt both disruptive and on-brand.
SOCIAL MEDIA GRIDS-
RESULTS-
250M+
Reach across digital, media, and experiential channels
25M+
in earned media value, showcasing strong campaign recall and media impact
Silver at Agency Reporter Experiential PR Awards
recognizing innovation in brand storytelling and experience design
The campaign didn't just elevate Flying Machine - it redefined its place in culture. The campaign proved that when strategy, creativity, and timing align, the result is a brand moment that truly lands.