Furlicks set out to make pet nutrition easier with orally dissolving supplements - because giving a pill to a dog or cat is never as simple as it sounds. We worked on building the brand from the ground up, including branding, packaging, social media, photoshoots, an overarching brand guide, and outdoor collateral.
We started with the identity: understanding what builds trust between a pet parent and a new brand. Our research showed that families respond to warmth, clarity, and playfulness—so the visual direction leaned into bright colours, approachable fonts, and a distinctive fur-like texture that became the hero element.