Overview-
When the iconic Burger & Lobster London made its India debut at Shangri-La Eros New Delhi, the goal was to build strong digital buzz around this limited-time pop-up. The strategy focused on narrative-led, visually rich content that highlighted the brand's London heritage, its signature prime-cut grill burgers and wild Atlantic lobsters, and the exclusivity of the collaboration.
Execution-
- Built a London-inspired storytelling arc highlighting the brand's legacy and hero dishes.
- Created high-impact reels and imagery featuring prime-cut burgers, wild Atlantic lobsters, and signature plating.
- Captured experiential moments — ambience, live prep, chef action, and guest POVs.
- Hosted curated creator previews to spark authentic, premium UGC.
- Drove momentum with countdowns, menu teases, and limited-time prompts.
RESULTS-
10M+
SOCIAL MEDIA REACH
Strong organic UGC and creator-led amplification
High digital recall for the collaboration
Reinforced Shangri-La's position as a venue for exclusive global culinary pop-ups