Overview-
SUPR is a new-age, performance-driven hydration and wellness brand offering functional beverages and snacks. With a commitment to combining clean nutrition and bold energy, SUPR targets a dynamic, health-conscious, and active audience.
Objective-
To establish SUPR as a market leader in the functional food and beverage space by creating a distinctive digital presence, driving brand awareness, and building a strong community from the ground up, starting at launch.
Strategy-
Ignite Your Inner SUPR – The Launch Campaign
Developed a cohesive and compelling brand identity grounded in five foundational pillars:
- Power – For strength and performance
- Fuel – For everyday energy
- Fun – For vibrant, lively content
- Light – For mindful, clean nutrition
- Recovery – For rest, repair, and wellness
These pillars informed every piece of communication—from Instagram posts to influencer collaborations—and positioned SUPR as a lifestyle essential.
To kick off the launch, we introduced the tagline "Feel SUPR. Be SUPR." and an overarching campaign theme: "Ignite Your Inner SUPR". This campaign focused on motivating individuals to unlock their best selves through better hydration and mindful snacking.
Execution-
- Teaser Campaign: We created intrigue around the brand launch with a countdown teaser campaign. The first post achieved 40K+ organic views, generating curiosity and setting the tone.
- Content Buckets Based on Pillars: Each brand pillar was translated into dedicated content buckets—ranging from motivational reels and product USPs to fitness tips and community engagement.
- CGI Video Launch: A high-impact CGI video marked SUPR's national rollout, announcing its availability beyond Delhi and positioning the brand as a pan-India player.
SOCIAL MEDIA GRIDS-
RESULTS-
50k+
organic views on the first teaser post
100K+
reach in the first 2 weeks of launch
20%+
engagement rate across posts during launch week
Successful national rollout buzz via CGI launch video